Ever Smelled a Rotten Egg? Natural Gas #Smellfie Booth Coming to a Town Near You

TORONTO, ONTARIO--(Marketwired - June 17, 2016) -

Editors Note: There is a photo associated with this press release.

This summer, the Enbridge Gas Distribution (Enbridge) #smellfie booth will be at community events across the province educating Ontarians about what natural gas smells like. The first stop on the tour was the Barrie Waterfront Festival, and some of the upcoming locations include the BIG on Bloor Festival of Arts and Culture in Toronto and the Pelham Summerfest. Visit the booth, try out a natural gas Scratch 'n Sniff and have a #smellfie taken for a chance to win one of ten $500 prizes*.

According to an Ipsos Reid survey** conducted by Enbridge, only 33 per cent of respondents can accurately describe what natural gas smells like. The "Smell Gas? Act Fast!" public awareness campaign aims to educate people on natural gas, what it smells like, and what to do if you smell it.

In its natural state, natural gas is odourless - so Enbridge adds an odourant called mercaptan, to give it a distinctive rotten egg or sulphur like odour. For those that have never smelled a rotten egg, it really stinks!

Enbridge believes education is important to improve public safety, especially when it comes to identifying and reporting natural gas leaks. In cases where a gas line has been damaged, people may not recognize or may ignore the smell, especially if the damage is not obvious. In these cases, a gas leak could go unreported.

If someone suspects a natural gas leak, Enbridge advises:

  • Act quickly and remain calm, leave the area immediately
  • Leave electrical switches, appliances and computers as they are
  • Do not smoke or use lighters/matches
  • Do not start any vehicles or motors
  • Do not use phones or any electronics until you have left the area
  • Call the 24-hour Emergency Number 1-866-763-5427 or call 911
  • Make the call. Do not assume that someone else will report it.

The #smellfie gallery, full contest rules, and a list of smellfie booth locations can be found at enbridgegas.com/smellfie. Follow us on Twitter @EnbridgeGasNews or on Instagram @EnbridgeGas for updates.


  • Natural gas is colourless and odourless in its natural state. For safety, an odourant is added to make it smelly. This helps make even the smallest leak easy to detect.
  • While the odour is referred to as having a rotten egg smell, many have never smelled a rotten egg. The smell can also be described as a combination of sulphur, skunk spray and boiled eggs.
  • While most natural gas leaks can be detected by smell, it is important not to rely on sense of smell alone. Other ways to detect a potential gas leak include: a hissing sound, and/or dead or dying vegetation around a natural gas meter, appliances or pipes.

About Enbridge Gas Distribution

Enbridge Gas Distribution Inc. has a more than 165-year history and is Canada's largest natural gas distribution company. It is owned by Enbridge Inc., a Canadian-based leader in energy transportation and distribution. Enbridge has ranked as one of the Global 100 Most Sustainable Corporations for the past seven years and was also named as one of Canada's Top 100 Employers in 2015. Enbridge Gas Distribution and its affiliates distribute natural gas to over two million customers in Ontario, Quebec, New York State and New Brunswick. For more information, visit www.enbridgegas.com or follow us on Twitter @EnbridgeGasNews and Instagram @enbridgegas.

*No purchase necessary. Open to residents of Ontario who are 18 years of age of older or with permission to enter from their parent or legal guardian.. Contest closes November 27, 2016. Must correctly answer a mathematical skill-testing question. Odds of winning depend on the number of entries received.

**These are some of the findings of an Ipsos Reid poll conducted between October 30 and November 3, 2015, on behalf of Enbridge Gas Distribution. For this survey, a sample of 1,000 Ontarians from Ipsos' online panel was interviewed online. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. The precision of Ipsos online polls is measured using a credibility interval. In this case, the poll is accurate to within +/ - 3.5 percentage points, 19 times out of 20, had all Canadian adults been polled. The credibility interval will be wider among subsets of the population. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.

To view the photo associated with this release, please visit the following link: www.marketwire.com/library/20160616-smellfie800.jpg.


For more information please contact:

Enbridge Gas Distribution Inc.
Scott Foster