When Times Are Toughest, Toronto is at Its Best

TORONTO, ONTARIO--(Marketwire - Jan. 19, 2012) - The people of Toronto have responded to rising need with an unparalleled demonstration of generosity: raising $115-million to support the community in tough times, said United Way Toronto President and CEO Susan McIsaac Thursday night.

"Without a doubt this campaign was a tough one, but Toronto is a special place," said McIsaac. "People in our community are counting on us, and I'm pleased to say that we will be able to sustain support to our network of agencies through these uncertain times."

McIsaac announced the organization's achievement with Enbridge's Janet Holder, Chair of United Way Toronto's 2011 Campaign.

"The positive energy shown throughout this campaign by an impressive 150,000 donors and 22,000 volunteers was inspiring," said Holder. "It was humbling to see what can be accomplished when so many people join together in support of the life-changing United Way agencies that are so vital to the health of this city."

Last September, United Way set a goal of raising $116-million to help the community meet steadily rising demand for the services people turn to when they need help. A week ago, United Way issued a special appeal to the people of Toronto to help close the gap in the organization's fundraising campaign. United Way was $3-million back of its target. In the days since, the charity has raised $2-million.

"Despite great uncertainty this year, people in our city were united by a belief that we could build a better city and a better future for all of us," said McIsaac. "Right across our city we saw people coming together in a spirit that truly embodies the very best of community values, and we're so very grateful for their support."

About United Way Toronto

Established in 1956, United Way Toronto is a charity working to advance the common good and create opportunities for a better life for everyone in our city. Working in partnership with others, we mobilize people and resources to address the root causes of social problems and to change community conditions for the better. United Way supports agencies that provide services to strengthen individuals, families, and communities.


For more information please contact:

United Way Toronto
Caitlin Stidwell
Desk: 416-777-1444 ext. 396
Cell: 416-557-8508